![]() It is aggressive but balanced - it portrays energy yet can be inviting and friendly. Like red, it draws attention and shows movement but is not as overpowering. Orange enhances a feeling of vitality and happiness. Orange makes you feel energized and enthusiastic. It can increase a person’s heart rate and make them excited. It is often associated with passion and love as well as anger and danger. Red is the warmest and most dynamic of the colours-it triggers opposing emotions. Red makes you feel passionate and energized. It’s inherently sweet, cute and charming. Pink represents femininity and romance, sensitivity and tenderness. ![]() Pink makes you feel playful and romantic. Green can also feel calming and relaxing. ![]() It is a great colour to use if a company wants to depict growth, security or inspire possibility and sustainability. Green is the easiest on the eyes and should be used to relax and create balance in a design. Green symbolizes health, new beginnings and wealth. Green makes you feel optimistic and refreshed. In design, it is often used to grab attention in an energetic and comforting way. Too much yellow can be overwhelming and should be used sparingly. However, yellow tends to reflect more light and can irritate a person’s eyes. Accents of yellow help give your design energy and will make the viewer feel optimistic and cheerful. It is associated with laughter, hope and sunshine. Yellow is perhaps the most energetic of the warm colours. Yellow makes you feel happy and spontaneous. Next, let’s dive into the emotions and feelings different colours can evoke. In Western cultures black is often considered the colour of mourning, whereas in some East Asian countries it’s white. Grey is the quintessential sad colour, but dark and muted cool colours like blue, green or neutrals like brown or beige can have a similar effect on feelings and emotions depending on how they’re used. Sad colours are colours that are dark and muted. Another way colours can create happy emotions is by combining multiple primary and secondary colours together for a youthful, colourful effect. The brighter and lighter a colour, the more happy and optimistic it will make you feel. Pastel colours like peach, light pink or lilac can also have an uplifting effect on your mood. Happy colours are bright, warm colours like yellow, orange, pink and red. If a company wants to display health, beauty or security, incorporate these colours. Purple is often used to help spark creativity as it’s a mixture of blue (calm) and red (intense). Cool colours are usually calming and soothing but can also express sadness. Cool colours Knotty NecklaceĬool colours include green, blue, and purple. Red can also increase a person’s appetite. However, yellow, red and orange can also have an attention grabbing effect and signal danger or make you take action (think stop signs, hazard warnings and barrier tape). Warm colours often evoke feelings of happiness, optimism and energy. Red, orange and yellow are next to each other on the wheel and are all warm colours. Let’s take a look at some of the effects colours can have on how you feel: The way different colours can affect emotions depends largely on a colour’s brightness, shade, tint or tone and whether it’s cool or warm toned. However, research points out that emotional ties to colours are subjective, and that each individual will respond to different colours in a different way based on their culture, religion, upbringing and more. Animal Planet uses green to encourage a feeling of growth and health.Our own logo is fuchsia and canary yellow to invite you to a world of colour and fun.Apple uses grey to encourage a feeling of modern and neutral.Ecology uses forest green to share a feeling of sustainability.Fanta uses orange to encourage a feeling of fun and confidence.For example, a fuchsia necklace will give you a fun personality whereas a red jewellery can give you an energetic feel.Ĭorporations also use colours in their logos or websites to summon different emotions in consumers. ![]() These reactions are rooted in psychological effects, biological conditioning and cultural imprinting.Īs a designer, we use different colours to give different moods in certain designs. Colours can make us feel happy or sad, and they can make us feel hungry or relaxed. Simply the colours we immerse ourselves in can have a subconscious effect on our mood and state of mind. It’s important to understand how colour affects your mood if you’re going to create an environment of peacefulness and happiness.
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